A day at Autobahn that puts the MACC Fund on three race cars, in front of a new audience, and in the hands of professional drivers — while giving patients and their families a day they will never forget.
A child in treatment spends a lot of their childhood being the patient. For one afternoon, they are the Race-Rider, and the whole day is built around them.
They pull on a race suit carrying the MACC Fund name and walk out to a car wrapped in MACC colors. Two more seats go with them — a sibling, a parent, or the medical staff their day requires. Behind the wheel is a professional racing driver, briefed to make every minute of it feel authentic, from the walk to the car to the moment they climb out. And they take something real home with them.
01 — THE CARS
All-wheel-drive Toyota GR Corollas from Autobahn’s own fleet, wrapped from nose to tail in MACC Fund colors. The star, the ribbon, #GiveHope, all of it.
This is the element that makes a child stop walking when they first see it. It is also the one that makes every photograph from the day unmistakably yours.
Your design team owns the artwork completely. Nothing goes to print until MACC says it is right.
Behind the wheel of each one is a professional racing driver. They are trained to run this kind of day, they are good with kids, and they know how to make a first-timer feel like they belong in the car. They understand the Race-Rider’s safety comes first, experience second, and lap times third.
Two directions, shown only to give the idea a shape. Concept renderings, not approved artwork.
02 — THE SUIT
Custom race suits in MACC Fund colors are part of what PMG brings to the day. They are for the Race-Riders, and we carry a full range of sizes so each one has a suit that fits properly rather than one that merely goes on.
They are cut loose enough to sit comfortably over a port or a line, and made in a light, breathable fabric, because a suit a child cannot wear comfortably is worse than no suit at all. Sizing, fit and comfort are worked out in planning, well before anyone arrives, so nothing about the gear is improvised on the day.
Concept rendering.
Concept rendering.
03 — THE KEEPSAKE
Every child is fitted with a helmet, and underneath it a balaclava made for the day in MACC colors — soft and flat-seamed, and working to ensure each Race-Rider and passenger’s experience is clean and safe.
The balaclava does two jobs. It is the clean barrier between a child and a helmet that other riders wear too, alongside a wipe-down between every ride. And it is the piece of the day that leaves with them.
It goes home with them for good — real race gear they wore on a real circuit, and the thing they show all their friends when they get back home.
04 — The ride
Each Race-Rider runs three choreographed races against the other cars, and one of the three is theirs. PMG builds the sequence with the drivers in advance, so every child leaves having won, and so the racing around that result still looks and feels like the real thing.
The drivers are professionals and they understand the assignment. Acceleration, braking and cornering are managed deliberately on every lap to keep the car comfortable for whoever is sitting in it. That is our first job on the day, ahead of everything else, and it is the job the whole plan is built around.
The result is planned. The excitement is not manufactured — three cars on a real circuit, and a Race-Rider feeling the exhilaration of seeing the checkered flag first.
Two seats travel with each Race-Rider, for siblings, a parent, or the medical staff their day requires. Each funded ride includes the additional two passengers.
Suits go on close to the ride and come off straight after. Nobody stands in the sun in a helmet waiting for a turn.
One photographer, working to MACC’s brief. Every single image is yours to approve or kill.
Your call, every time
We have built this so you never have to ask us for permission. You give it.
05 — The numbers
PMG supplies everything the day needs. Equipment, personnel, insurance, the venue and food are all on us, and all accounted for in one figure.
What it costs PMG to deliver the day for one Race-Rider, including their two additional passengers. Not a fee — this is the cost of putting a wrapped car, a suit, a professional driver and a properly staffed afternoon in front of one family.
The fundraising figure we are aiming at, so the day drives significant and meaningful funding into MACC Fund research rather than simply covering itself.
All donations that make this event possible are paid to the MACC Fund. The funds go to MACC directly, and MACC issues the receipt. PMG collects nothing from donors at any point.
PMG acts as the preferred motorsport vendor for the event, delivering the day at the cost above.
We have designed the event to accommodate up to 90 Race-Riders across a full day. Once we have initial approval to proceed, we will refine that number with Autobahn so the day is optimized for the safety and enjoyment of everyone taking part.
PMG’s flagship campaign
WI ENDURE is Prospect Motorsports Group’s campaign to build a Wisconsin motorsport team capable of competing at, and winning, the 24 Hours of Le Mans.
Wisconsin Team. Wisconsin Drivers. Wisconsin Missions.
Those three are the whole purpose, and the third one is why we are here. A team worth backing races for something beyond itself, so every season we take on Wisconsin missions and put the full weight of the campaign behind them.
The first is H.O.O.A.H. WI, a Wisconsin veteran suicide prevention organization. Hero Ride Along runs at Autobahn in April 2027 and is live now at wiendure.com — built, funded and staffed by PMG exactly as this day would be. The MACC Fund would be the second mission, with its own name, its own identity and its own day.
PMG is a start-up, and we operate like one. The campaign is young enough that a partner organization gets the whole company pointed at their event, and every day we run becomes the proof we are judged on next.
Where this goes next
Nothing here is committed and nothing needs deciding today. If the idea is one MACC wants to pursue, the next step is a working session with your mission and clinical people, and a full agreement that puts every detail in writing.
WIN Together